ADRIANA RESTREPO

Led comprehensive UX/UI redesign initiatives for a direct-selling e-commerce platform, enhancing user experience and driving business growth through strategic design solutions.

• Partnered with the Marketing team to lead a full e-commerce site redesign, significantly enhancing user experience, reducing bounce rate, and increasing revenue.
• Developed and implemented a unified design system adopted by IT and Marketing, which reduced design debt by 30% and accelerated development cycles.
• Conducted extensive user research to improve back-office usability, boosting task completion rates by 25% for internal users.
• Championed and integrated accessibility from the outset of all designs, ensuring all digital experiences met WCAG standards for inclusive user access.

Drove global product design initiatives, including the creation of a cross-platform design system and redesign of a back-office system, impacting international sales teams.

• Designed and implemented Kyäni's cross-platform Design System, ensuring consistent and scalable design across all web and mobile products.
• Led the global redesign of Kyäni's BackOffice system, deployed in 55+ countries and 30+ languages, enhancing usability and scalability for international sales teams.
• Collaborated with the CTO, developers, and QA engineers in an Agile environment to apply UX best practices, improving usability and performance for 4+ existing SaaS products.

Orchestrated the creative design process for Prenuvo's rebranding and led end-to-end UX for internal products, ensuring alignment with business goals.

• Led the creative design process for Prenuvo's rebranding initiative, including the design of the new company logo.
• Partnered with the CEO and product managers to define requirements and develop a cohesive user experience across all internal systems, aligning business goals with user needs.
• Directed end-to-end UX for Prenuvo's internal products, conducting user research, crafting personas, and delivering wireframes, high-fidelity mockups, and interactive prototypes.

Defined and developed branding for digital SaaS products and led user research to enhance product direction and user satisfaction.

• Collaborated with stakeholders to define and develop consistent branding for two digital SaaS products, ensuring visual consistency and market alignment.
• Conducted comprehensive user research, created user flows, and developed scenarios to identify pain points and align product direction with user and business needs.
• Worked cross-functionally with product managers, developers, and QA analysts in an Agile environment, applying UX best practices throughout the product lifecycle.
• Led user testing sessions to gather feedback, identify usability gaps, and iterate on design solutions, significantly improving user satisfaction.

Directed the end-to-end user experience for SkyHive's main platform, defining and integrating UX processes within the software development lifecycle.

• Recognized as a Finalist for Design in the Vancouver UX Awards 2018 for contributions to the main platform.
• Drove the end-to-end user experience of the SkyHive main platform, ensuring user-centric design principles.
• Defined and integrated the comprehensive UX process within the broader software development framework.

Owned the redesign of the News app across multiple platforms and enhanced UX for a suite of Windows and mobile applications.

• Led the redesign of the News app for iOS, Android, and Windows Phones, managing the complete process from requirements gathering to testing.
• Collaborated closely with product managers, developers, and the design team to improve UX and integrate new features into apps like News, Sports, Weather, and Money for Windows and mobile.
• Created custom UI wireframes, mockups, and features for reporting special events, including the 2016 Olympics and US Presidential Election, on msn.com.

Collaborated with product owners and scrum masters to translate stakeholder requirements into functional design solutions through user research and Agile methodologies.

• Collaborated closely with product owners, scrum masters, and product managers to effectively translate stakeholder requirements into actionable design solutions.
• Conducted thorough user research to understand user needs and integrate insights directly into product development.
• Worked within an Agile environment, collaborating with developers and QA engineers to deliver functional and user-centric design solutions.

Recognized for outstanding design contributions, specifically for the SkyHive main platform.